Milano Cortina 2026 is proud to have Sofia Dalle Rive as Digita Ambassador. Born in 2002, spontaneous and genuine, Sofia is a content creator who is very popular with young people. Her empathy and spontaneity have allowed her to establish over time a strong daily bond with the community that counts more than two million people on the main social networks. In 2018 she published her first book for Mondadori entitled #Help!, which quickly reached the top of Amazon's Best Seller category. From 2020 she will be the TV face of Ready Music Play, a new format from Banijay Italia.