Giorgio Armani Becomes a Partner of the Games

From Paris 2024 to Milano Cortina 2026, EA7 Emporio Armani has dressed the passion of our athletes in the name of style.

The Fondazione Milano Cortina 2026 and Giorgio Armani announce the signing of an agreement intended to support the Milano Cortina 2026 Olympic and Paralympic Winter Games.

EA7, the line created in 2004 as a sports version of Emporio Armani, confirms itself as the Official Outfitter of Team Italia: it will dress the athletes of the Italian Olympic and Paralympic squad from the next Summer Games in Paris 2024 up to the Winter Olympics and Paralympics in Milano Cortina 2026. A clear message that renews and further strengthens the relationship between Giorgio Armani and Italian sport, born on the occasion of the London 2012 Games.

Formal Wear Partner of the Fondazione Milano Cortina 2026

EA7 Emporio Armani, as Formal Wear Partner of the Fondazione Milano Cortina 2026, will also take care of the production of the staff's formal clothing. The partnership with the Foundation was born from the passion with which Giorgio Armani has always followed and supported the universe of Olympic and Paralympic disciplines and the values ​​it contains, with the idea that fashion and sport can contribute to improving people's lives.

United by the values ​​of sport

Giorgio Armani's link with the world of winter sports was born in 2012 with the collaboration with Italian and Swiss ski schools, continued with the 'Winter Tour' event format and with the collaboration with CONI for the Olympic Games and Winter Paralympics in Sochi 2014, Pyeongchang 2018, Beijing 2022, and the 2023 World Ski Championships. This new event confirms the brand's presence at the most important international competition, involving the best athletes in the world.

Together on the ‘Road to the Games

“Collaborating with the Olympic and Paralympic teams for Milano Cortina 2026 is a particularly significant opportunity for me. It combines my passions, fashion and sport, in the city of Milan, a recognised international metropolis, of which I am a proud citizen, which has supported me, and which I, in turn, have always supported. EA7 Emporio Armani is synonymous with technical research and style: dressing the athletes again will allow me to demonstrate the union of these two components on the field, during such an important event", declared Giorgio Armani.

The President of Milano Cortina 2026, Giovanni Malagò, stated: “For years, first through CONI and Italia Team, and now also with this important partnership with the organising committee of the Games, Giorgio Armani has participated, with intense passion, in the history of Italian sport and its victories. His presence and friendship testify to a commitment that goes beyond competitions and speaks to the world about our creativity, our style, our excellence, including sporting excellence, with an extraordinarily authoritative voice. For this reason, the association between the Games and Armani makes us particularly proud, as well as confident in the success of our beautiful adventure".

United by the values ​​of sport

“People, Planet, Sustainability. Important and shared values, and a history full of successes in world sport. It is an honour to welcome a brand like Armani into the family of Olympic and Paralympic sponsors of Milano Cortina 2026. Combining the image of the Italian Games with Armani is very positive news for us which allows us to look ever further ahead with greater awareness and determination. And which confirms the central importance of our partners in building a new model of Games, promoted by the International Olympic Committee and the Paralympic Committee, which is more engaging and sustainable", declared Andrea Varnier, CEO of Milano Cortina 2026.