Milano Cortina 2026 launches #FuoriCasa for Paris24

The #FuoriCasa ('Away from Home') concept celebrates the Italian spirit during the Olympic and Paralympic Games Paris 2024 - a milestone in the #RoadToMilanoCortina2026. Ludovica Tomasoni, the new Digital Ambassador of Milano Cortina 2026, will be the face of #FuoriCasa on TikTok

The #FuoriCasa digital communication format of Milano Cortina 2026 has been designed to amplify the interest in the next Olympic and Paralympic Winter Games in Italy, by starting with the Olympic Summer Games Paris 2024. Through a captivating narrative and an ironic tone of voice, the concept will enhance the Italian Spirit and make Paris 2024 a milestone on the Road to Milano Cortina 2026.

Milano Cortina 2026 'Away from Home’

Why #FuoriCasa? Because the Olympic and Paralympic Winter Games Milano Cortina 2026 will be ‘Away from Home’ during the Summer Games. Because we will cheer for our ‘Away from Home’ champions, while anticipating 2026, when we will experience those emotions 'at home'. Because, when we are ‘Away from Home’, our Italian spirit unites us and makes us who we are.  The #FuoriCasa format will unfold on the digital channels of Milano Cortina 2026 for the Olympic and Paralympic Summer Games Paris 2024, and will involve athletes, creators, fans and sports enthusiasts.

The #FuoriCasa TikTok Challenge

This is also the context for the Milano Cortina 2026 TikTok Challenge, spearheaded by content creator Ludovica Tomasoni, the new Digital Ambassador of the Organising Committee for the next Olympic Winter Games. In addition to being the star of the #FuoriCasa TikTok content, she will launch the contest addressed to Italian content creators living in Paris and French content creators living in Italy. 

How to participate

The challenge will be to show the Italian Spirit ‘Away from Home’: how do Italians live in Paris? What makes them feel at home? What are the similarities and differences between the two Countries hosting the Olympic Games one after the other? Creators who succeed in expressing the Italian Spirit ‘Away from Home’ in the most spontaneous, original and fun way will be selected to join the #FuoriCasa Creators Team, and will get to enjoy a unique experience with Milano Cortina 2026 in Paris 2024. To apply, post a video on your TikTok channel by 20 July with the hashtag #FuoriCasa and tag @MilanoCortina2026.