Become a Licensee

Background image depicting a stylised boy with a bag, mug and key ring branded Milan Cortina 2026

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Milano Cortina 2026 – Licensing Programme: a once-in-a-lifetime opportunity

The chance to become a Milano Cortina 2026 licensee is officially open. This is a once-in-a-lifetime opportunity for a number of selected companies to produce items marked with the official brand of the Olympic and Paralympic Winter Games Milano Cortina 2026, as well as the brands of the Italian National Teams involved in the Paris 2024 Games and Milano Cortina 2026. All the officially licensed brands will be able to use the Olympic rings, a symbol recognised by 98% of the world's population and associated with universal Olympic values such as respect, excellence and friendship.

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