The new Italian Spirit

Brand personality Visual Identity Colors Font Mascots Sub-brands

La brand personality

We celebrate a new concept of Italian beauty, a new energy

Timeless and Contemporary

We are ageless

Tamberi and Barshim with masks and medals, standing side by side

Timeless and Contemporary

Young and Resilient

We are ingenious

Tobias Wendl and Tobias Arlt hug each other

Young and Resilient

Positive and Equitable

We are community

sportiva che festeggia

Positive and Equitable

Warm and Passionate

We are authentic

sportiva in gara

Warm and Passionate

Visual Identity

Our graphic system is a reflection of our core qualities - creativity, inventiveness, and problem-solving skills

The distinctive element of the Milano Cortina 2026 Olympic and Paralympic emblems is the number 26, drawn with an unbroken motion on a foggy window. It reveals several different worlds within it, unveiling the dream of a better and more sustainable future through sport.

Finger drawing the Milano Cortina logo

Colours

Our colour palette is composed by all the shades that make Italy unique.

il cielo azzurro sullo sfondo e un edificio in mattoni con molte finestre e archi

Azzurro

un piatto nero con un risotto giallo e zafferano

Giallo

un lampione con due luci davanti a un muro rosso

Rosso

una porta rosa è aperta in un corridoio buio

Rosa

un paesaggio di montagne innevate con un cielo viola

Viola

un lago circondato da alberi e montagne

Verde

The
Milano Cortina 2026 font

A fast and lively rhythm is provided by a slant at an angle of about 14°, which varies slightly from one letter to the next

Italic Bold

Aa Bb

Le mascotte di Milano Cortina corrono per mano insieme ai Flo

Sub-brands

Each initiative has a distinctive visual identity, consistent with the Milano Cortina 2026 brand

Decorative background of the Education Programme

We want to inspire the younger generations with the values of the Olympics and Paralympics. Discover initiatives around Italy for young people, schools and universities.
Decorative background of Italia Dei Giochi initiative

Do you represent a public institution or sports organization and want to promote sports and their values in your area? Submit your project!
Decorative background of Cultural Olympiad

Italy is a wonderful country. Participate in events to celebrate our artistic, historical and cultural heritage through sport.
Decorative background of the Team26 Volunteers Programme

Share unforgettable moments with new friends from all over the world and contribute to the success of Milano Cortina 2026.
Sfondo di Now26

We want the Games to create a positive impact on the region and its communities. Learn how in our sustainability report.
Fan26 background

Join the Milano Cortina 2026 Digital Community now and access exclusive events and benefits.
Worldwide Olympic and Paralympic Partners
Olympic and Paralympic Premium Partners
Olympic and Paralympic Partners
Olympic and Paralympic Sponsors
Official Supporters

You might also be interested in: