Nuovo Sponsor: Consorzio Prosecco DOC

This important company, which protects the Prosecco DOCG (controlled designation of origin), becomes the Official Sparkling Wine Sponsor of Milano Cortina 2026.

The Organising Committee of the Milano Cortina 2026 Olympic and Paralympic Games welcomes a new sponsor: il Consorzio di Tutela del Prosecco DOC. The partnership was announced with a private event at the headquarters of the Fondazione Milano Cortina 2026, in the presence of President Giovanni Malagò and CEO Andrea Varnier.

By signing the contract, the Consortium has chosen to embrace the largest sporting event in the world, with the desire to consolidate the promotion of one of Italy’s most loved and consumed wine products internationally. A partnership that underlines the strong bond with the territory and the companies represented by the Consortium, their excellence, their values.

Consorzio di Tutela del Prosecco DOC is the new sponsor of the Games

The President of the Prosecco DOC Consortium Stefano Zanette: “It is a great pleasure for us to support the Organising Committee of the Milano Cortina 2026 Olympic and Paralympic Winter Games in this fantastic and ambitious adventure. Prosecco has been investing important resources in favour of the world of sport and culture for some time. What better opportunity then than these Games to share those values ​​which, starting from sport, become a lifestyle and, as they settle, culture. Without forgetting another theme that unites us with the Olympic Movement, namely the attention to the environment which sees both our denomination and the Organising Committee of the Milano Cortina 2026 Winter Olympics and Paralympics committed, in an effort aimed at making people understand how the commitment to environmental, economic and social issues does not constitute a problem but an opportunity”.

Milano Cortina 2026 talks about Italian excellence

The President of the Organising Committee of Milano Cortina 2026 Giovanni Malagò: “With the signing of the contract with il Consorzio di Tutela del Prosecco DOC, the team of sponsors who have decided to support the Fondazione Milano Cortina 2026 on the Road to the Games is further expanded. A leading company that actively contributes to telling the world about the excellence of our country. The Consorzio di Tutela del Prosecco DOC is synonymous with guarantee and style that tells a story of successes and great passions and, just like the Milano Cortina 2026 team, combines class, elegance and personality with a harmonious softness".

Prosecco Sponsor of Milano Cortina 2026

The CEO of Milano Cortina 2026 Andrea Varnier: “The Foundation's commitment is aimed at organising the 2026 Games and enhancing our excellence and Italy's image around the world. The partnership agreement with the Consorzio di Tutela del Prosecco DOC is part of a path that will allow the largest sporting event, which aims to represent the true Italian spirit, to leave long-term benefits for the country. The involvement of entities of such great value, within the 2026 Olympic and Paralympic project, strengthens the values ​​on which all our work is based".

Official Sparkling Wine Sponsor

The General Director of the Protection Consortium Luca Giavi: “Considering the international scope of the Milano Cortina 2026 Olympic and Paralympic Winter Games and Prosecco DOC being the most popular Italian wine denomination in the world, we could not help but be the Official Sparkling Wine Sponsor of this great event which we hope will represent a an opportunity to make the link between Prosecco and the area of production even more evident, the true reason for the international success of our product. Many times the notoriety of Prosecco leads many to believe that the term is synonymous with sparkling wine. This is not the case, Prosecco is a PDO (Protected Designation of Origin) that involves nine provinces between Veneto and Friuli-Venezia Giulia, where the grapes are harvested and where the Prosecco is vinified which, once bottled, is sent to 195 countries around the world".

Andrea Varnier, CEO of Milano Cortina 2026 and Stefano Zanette, President of the Prosecco DOC Consortium