Chico Digital Ambassador of Milano Cortina 2026

For the first time in the history of the Games, an animal is the face of the most important sports event in the world.

Chico, the cutest and funniest dog on the web, joins the team of Digital Ambassadors of the Milan Cortina 2026 Olympic and Paralympic Winter Games. The team of content creators is therefore expanding, committed with their creative content to spreading the values of sport and involving all generations, from the youngest to the oldest.

Accompanied by Francesco Taverna (aka 'Il Frikkettone') and his inseparable 'mother', Chico (@iosonochico_)  will entertain all his 'frollowers' by talking about the Olympic and Paralympic world of Milano Cortina 2026 in a playful and joyful way.

A historical testimonial

The little dog - already known for his strong passion for sports, snow and nature - is the first four-legged digital testimonial in the history of the Games. With his irreverent and playful style, Chico is ready to engage the public through a narrative that will embrace the territories of the Winter Games, Olympic and Paralympic sports, and that will reveal the behind-the-scenes work of the Milano Cortina 2026 Organising Committee.

The new Milano Cortina 2026 WhatsApp channel

The first episode – already available on the Milano Cortina 2026 social channels – sees Chico land in Cortina d'Ampezzo to try Curling, one of the main sports of the upcoming 2026 Games. Will he be able to succeed on the ice at the Olympic Stadium in Cortina? Here you can follow the outcome of Chico's first Milano Cortina 2026 adventure.

Chico's entry into the Games' Digital Ambassador team was also an opportunity to announce the opening of the official Milano Cortina 2026 WhatsApp Channel. Starting today, all fans of the Olympics and Paralympics will be able to stay up to date on the latest news related to the 2026 Games, and on the adventures of its Digital Ambassadors, by following the Foundation's digital messaging channel  (https://whatsapp.com/channel/0029VaDK1bwJUM2dY7RS7f40).