The 2nd Partner Workshop Meeting Closes

‘Meet Milano Cortina 2026’, an annual event aimed at global and domestic partners of the upcoming Games, was held in Milan on 2 and 3 November.

With just over two years until the start of the Games, the second Milano Cortina 2026 Partners Workshop was held in Milan on 2 and 3 November 2023. The event entitled "Meet Milano Cortina 2026" was an opportunity for an in-depth discussion between the Games' commercial partners, prospect partners, stakeholders and the Organising Committee.

The two-day event, which opened with greetings from the President of the Fondazione Milano Cortina 2026, Giovanni Malagò, and CEO Andrea Varnier, featured speeches by Elisabeth Allaman, Deputy Managing Director TMS of the International Olympic Committee, and Craig Spence, Chief Brand & Communication Officer of the International Paralympic Committee, representing the world's leading sports bodies.   

Meet Milano Cortina 2026

The appointment to illustrate the state of the art in the path to the Milano Cortina 2026 Games therefore came to life with the contribution of Nevio Devidè, Chief Revenue Officer of Milano Cortina 2026, who focused on Marketing strategies and the progress of the Milano Cortina 2026 partnership program.

The speeches that followed in plenary saw the top management of the Fondazione Milano Cortina 2026 give a detailed picture of the progress of the project for all areas of competence of the Organising Committee. We talked about marketing, communication, accreditation, licensing, logistics, technologies, ticketing, transport, food & beverage, venues and villages, sustainability, but also programs aimed at schools (education) and volunteers.

The work then developed through vertical team meetings in which the managers of the major groups sponsoring the Games and the staff of the Fondazione Milano Cortina 2026 were able to discuss the operational and strategic aspects that will lead towards the biggest sporting event hosted by Italy in 2026.
 

The closing plenary session

To enhance the forty-eight hours of work, the speech in plenary from the "trio of wonders": Ambra Sabatini, Martina Caironi and Monica Contrafatto, respectively gold, silver and bronze winners in the 100 metres at Tokyo 2020, enchanted the audience with the enthusiasm and strength of Paralympic sport.

Finally, the event ended with greetings from the Minister of Sport and Youth, Andrea Abodi, the President of the Lombardy Region, Attilio Fontana, and the Mayor of Milan, Giuseppe Sala, who with their presence and words reaffirmed the strategic importance of the Milan Cortina 2026 Olympic and Paralympic Games project.